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AI Configurator

The AI Configurator is the FOXI Studio tool that turns a channel idea into a working project structure: strategy, audience, script style, visual rules, retention rules, Scout foundation, and prompts for production stages.

In simple terms: you describe the channel you want to create, add competitors, and FOXI helps build the settings so the project does not start from an empty page.

AI Configurator in FOXI Studio

Why the AI Configurator is needed

Without the AI Configurator, the user would have to manually plan:

  • who the target audience is;
  • what tone the script should use;
  • how the first seconds of the video should work;
  • which visuals fit the niche;
  • which topics must be avoided;
  • which prompts are needed for text, images, thumbnails, and video;
  • how your channel differs from competitors;
  • which rules Scout should follow when selecting topics.

The AI Configurator does most of this work automatically. It does not replace your decisions as the channel owner, but it gives a strong base that can be improved after first tests.

Where to find it

The AI Configurator is available in the project setup/pro settings area and is connected to Quick Setup.

It is usually launched in two ways:

  1. Automatically after completing Quick Setup.
  2. Manually from the AI Configurator section when you want to refresh strategy or prompts.

AI Configurator section

For the first launch, Quick Setup is easier: it passes channel description, language, country, and competitors to the AI Configurator automatically.

What input data is needed

The better the input, the better the result. At minimum, you need:

DataWhy it matters
Channel descriptionHelps define niche, format, and viewer promise
Content languageAffects script, voiceover, subtitles, metadata, and Scout
Audience countryHelps account for market and regional interests
CompetitorsProvide examples of what already works in the niche
Character or no characterAffects scripts and visual prompts
Visual preferencesHelp define image and video style

Bad description:

Health channel.

Good description:

English-language channel for a US audience aged 50+, about joint and back health. The style is calm expert storytelling without medical promises, simple explanations, practical advice, trustworthy tone, visually clean realistic shots and clear diagrams.

Competitor analysis

One of the strongest parts of the AI Configurator is competitor analysis. FOXI can use channel or video links to understand which formats already work.

Competitor analysis block

The AI Configurator can extract useful signals:

  • how competitors start videos;
  • which topics get more views;
  • what title style is used;
  • which visual decisions repeat;
  • how retention is built;
  • what promises are made to the viewer;
  • which formats should be adapted and which should be avoided.

The goal is not to blindly copy competitors. The goal is to understand niche patterns and build your own working style.

Depending on the interface and current task, two approaches can be used.

ApproachWhen to use it
Channel linksWhen you want to understand competitor style and find popular topics
Specific video linksWhen you have several strong videos that should be analyzed more deeply

For the first project, channel links are usually easier. If you already found specific viral videos, use video links.

What the AI Configurator creates

After launch, FOXI may create:

  • strategic project brief;
  • audience description;
  • channel promise for the viewer;
  • tone and delivery rules;
  • script structure;
  • hook and retention rules;
  • visual bible;
  • character rules;
  • topic restrictions;
  • recommendations for Scout;
  • prompts for the text stage;
  • prompts for images and thumbnails;
  • rules for video and Builder.

AI Configurator result

How it relates to prompts

Prompts are instructions used by AI to create scripts, images, thumbnails, video hints, and other materials.

In the FOXI cloud/web version, regular users do not need to manually edit dozens of prompts in complex technical fields. Most prompt work is done through:

  • AI Configurator;
  • AI Assistant;
  • Prompt History on the 01 · Text tab;
  • safe buttons for applying suggested changes.

Prompts and AI Assistant

If you want to change the style, do not search for hidden technical fields. Ask the AI Assistant instead:

Make scripts less dramatic, add more facts, and remove phrases like “shocking truth”.

The AI Assistant can suggest safe changes and apply them to the project.

Prompt History and recovery

If an experiment makes the result worse, you can return to a previous prompt version through 01 · Text → Prompt History.

This is useful when:

  • you changed style and disliked the result;
  • the AI Assistant applied changes that were too strong;
  • after new configuration, texts no longer match your channel;
  • you need to compare old and new prompt versions.

Prompt History after AI configuration

Before major changes, it is useful to run a test generation and make sure the new version is actually better.

When to rerun the AI Configurator

Rerun the AI Configurator if:

  • you completely change the project niche;
  • you add strong new competitors;
  • the old style no longer fits;
  • Scout finds weak topics;
  • videos are made for the wrong audience;
  • you want to rebuild the channel for another country or language;
  • after several tests, you understand that another format is needed.

Do not rerun it after every small edit. If you need to change one detail, such as subtitle style or script tone, the AI Assistant or a specific setting is usually enough.

Safe launch order

Recommended order:

  1. Fill in a specific channel description.
  2. Add 2–5 relevant competitors.
  3. Check language and country.
  4. Make sure FX balance is sufficient.
  5. Launch analysis/configuration.
  6. Wait for completion in the log.
  7. Generate one short test video.
  8. Review the result and only then scale production.

AI Configurator launch

What to check after completion

After completion, do not immediately launch ten videos. First check:

  • whether the style fits the niche;
  • whether scripts are too long;
  • whether there are unwanted or risky promises;
  • whether visual descriptions fit;
  • whether the text became too clickbait-heavy;
  • whether Scout understands the topic correctly;
  • whether the test video cost is acceptable.

If something is wrong, describe the problem to the AI Assistant. For example:

After AI Configurator, scripts became too aggressive. Make the tone calmer but keep retention strong.

Common mistakes

MistakeWhy it is badBetter approach
Giving a very generic descriptionAI creates an average blurry styleDescribe audience, country, format, emotion, and restrictions
Choosing random competitorsThe configurator learns from the wrong nicheChoose channels similar to your future project
Launching many videos without a testPrompt problems scale immediatelyStart with one short video
Rerunning configurator after every small changeYou can lose a good working baseUse AI Assistant for small edits
Ignoring Prompt HistoryFailed experiments are harder to roll backUse Prompt History for recovery
Copying competitors too literallyThe channel looks derivativeUse patterns but keep your own delivery

What to ask the AI Assistant

Useful requests:

  • “Check my channel description before launching the AI Configurator.”
  • “Which competitors should I add for my niche?”
  • “Explain the competitor analysis result in simple words.”
  • “Which prompts changed after AI Configurator?”
  • “Make the script style calmer but keep retention.”
  • “Should I rerun the AI Configurator or is a targeted edit enough?”

Where to go next

After the AI Configurator, check the topic queue and launch one short video through full cycle. If the test is good, move to targeted tuning of the core modules: text, voiceover, images, video, and Builder.